Business Plan for Small Business – Your Ideal Customer

Who is the ideal customer for your small business? Good question. It is the person who you feel is most likely to be your best customer. Is it a young person? Is it a family man? Is it a professional woman? Whoever you have identified, you have to know everything – and I mean everything – about that person. Identify your ideal customer in your business plan by addressing the following:

Where they live
What they do for a living
Do they have a family
How much money they make
How much disposable income they have
Where they presently buy
How much they spend on products and services you are looking at promoting.

Once you have discovered that information, you can really get down to developing your business. How are you going to attract that person to your business? And when they drop in, what are they going to see in your small business? Think about it. If you can set up your marketing to reach this ideal customer; and you carry products that they like in an environment in which they feel comfortable; you are probably well ahead of the game.

Too many people build businesses that they like. Wrong, wrong. You do not build a business for yourself; instead, you build a business that your customers are going to like. Ever go into a store and the music is incongruent with the concept? I have and it is a result of the owner not clearly defining what music is to be played, and that music should be such that the ideal customer feels happy with it. Before you select your ideal customer, go to places that they frequent and watch them. You are looking to understand their likes and dislikes and their habits. This is not weird; rather it is smart.

So if you have identified the ideal customer; then it is time to establish in your business plan what marketing tools you are going to use to reach them:

Website
Logo
Name
Collateral Material
Employees’ Uniforms
Products
Prices
Social Media

If you direct all your efforts at attracting your ideal customer, you’ll still get people who are somewhat like them and people who want to be like them. Don’t fear that you will be missing customers. It is better to have fewer of the RIGHT customers than more of the WRONG customers.

If you know everything about your customers, you can then start to talk to them using the method of communication they like and use direct mail; email; or social media? Think again. You have to play by their rules. If you do, they will see you as being an insider. Armed with the information you have acquired by observing your ideal customer you can now go about building your business plan to service their needs and building your marketing strategy to attract them to your business. You are going to have competition; however, it is up to you to deliver your concept consistently.

Learn the Essentials With Internet Business Opportunities

Many of us today see ourselves going into some form of business to augment our income. Needless to say, we have all felt the pinch of the recent trends of the economy, and despite some positive developments, many of us are still a long way from leading the comfortable lives we aspire for our family. Luckily, there is a wide variety of internet business opportunities that are available today which can change your current financial situation for the better.

Depending on the person you talk to, there are different views given to internet business opportunities, some see them as a highly viable solution to solving the financial dilemma of a home or a single person while others view them as merely scams. The latter type of people can’t be blamed for thinking that way. There are indeed lots of scams and cons posing as legitimate internet businesses today, but there are also numerous others that do offer a genuine opportunity to make some money. It’s just a matter of choosing wisely the right internet business opportunity to invest on.

Here are some tips that can help you weed out the scams from the genuine legitimate internet business opportunities and also assist in choosing which one would work best with you.

First off, be patient and diligent in doing your research and background checking any options that you have considered. Don’t just consider the legitimacy of the business opportunity, but also its viability. Would it be able to return profits? Would you be able to create a long-term business? You should discover whether your time and money investments would be worthwhile.

Next, don’t hesitate to call up or send emails to people that are involved with the business opportunity. Learn about the pros and cons of the business and the risks involved. Don’t just rely on the information that you get from the company website, get first-hand accounts from those that have invested in the opportunity already.

Make sure that you are capable of handling the internet business and that you would be able to sustain the drive and dedication to succeed for the long term. Most people that have failed with legitimate internet business opportunities found themselves losing interest in the business, especially when they haven’t seen much noticeable advancements in the first few months. Avoid this by only considering internet business opportunities that will hold your interest for a long time and you feel you can be passionate about. Also, make sure that you have the skills and knowledge to fulfill what the opportunity would require from you as the owner.

Don’t bite off more than you can chew, and this includes the capital and investment cost. If the internet business opportunity is too rich for you then try to look for others. There are no guaranteed internet business opportunities and if you put yourself in a position where losing the business will put you in even more financial straits because of debts and loans then you’re digging a hole which you may never come out of.